Website SEO Made Easy - Free Advice and Articles on SEO, CMS and SEO-Friendly Website design

Here is a quick checklist that might explain why you get very few conversions, despite the high traffic that's coming to your website:

1.    Do you make your visitors sit through long flash intros before they can get to your website, instead of offering a simple and clean landing page with a clear call to action?
2.    Do you have an auto-playing movie or voice on your homepage with a “stop” button that’s very hard to find?
3.    Do you present your visitors with annoyingly long contact forms that ask for a lot of information instead of just asking for their email, phone number, name and company?
4.    Do you have multiple content inconsistencies – products and services being named differently on different pages, page titles not corresponding well with their page content, menu structure that is convoluted and confusing?
5.    Do you have NO explanation of how your website, store, orders, deliveries and returns are organized?
6.    Have you decided that a FAQ section is a waste of time, especially if you don’t have a live assistance option?
7.    Are you not offering any type of customer support – online tickets, phone-based support or at least a user forum?
8.    Have you provided zero info on how customers can get quickly and easily in touch with you should they need to?
9.    Have you provided zero reviews or catalogs or demos that could highlight your product well and give your visitors a good idea of what they are getting?

1. Multiple pages, subdomains, or domain redirects with duplicate content.
2. Lack of a site map to highlight all your web pages.
3. Lack of unique Page Titles
4. Lack of unique Page Meta Descriptions
5. Frames or flash intros, especially on your home page
6. Ultra long URLs of the following sort that have no particular meaning: http://www.casalarga.com/index.cfm?method=storeproducts.showlist&productcategoryid=ac96dd03-c3fa-a96a-abee-1233123f91ba
7. Lack of internal cross-linking (pages linking to other pages on your site)
8. Lack of other, external websites linking to your website
9. Pages that are “under construction”.
10. Keyword stuffing (deliberately cramming your pages with keywords without incorporating them into well-flowing website copy)

Here is an easy to implement step-by-step SEO success recipe that will make your website SEO-friendly and will give a serious boost to its ranking.

10 Sure Ways for SEO Success

1. Give every single page on your website a title. Do not put the same title everywhere. Use a relevant title that pertains to the content of the specific page.

2. Make sure your page title has the key words that you want your customers to find you by when going to Google search and typing what they are looking for.

3. Give every single page on your website a description. Do not put the same description everywhere. Use a relevant and unique description that summarizes what te content on your page is about.

4. Make sure your page description has the key words you want your customers to find you by when doing to Google search and typing what they are looking for.

A customer once told me, “I don’t really need SEO for my website. If anyone wants to find us, they can type our company name and we will be the first name to pop up on Google search results.”

I replied with the following: “SEO is a marketing strategy, like all your other marketing strategies, whose goal is to bring new leads and new business. If your other marketing channels are bringing so much business that you cannot handle it, by all means, don’t waste your time; don’t invest in website search engine optimization. But if you think that there is no such thing as “enough, no more customers”, then optimizing your website for online search is a must.

The Lowdown on SEO and Website Optimization

At the heart of every SEO strategy is a group of components that are very important for the successful ranking of your website.