f. Spell-check, spell-check, spell-check!
4. Monitor your traffic via the tools your hosts are providing for you. Sign up with Google, Yahoo and Bing web master tools to receive additional website intelligence.
5. Check regularly which were the most visited and least visited pages, along with other key metrics that Google Analytics lets you set up and keep track of, and take relevant action. Here is a great collection of videos that explain how to use Google Analytics: http://www.google.com/support/conversionuniversity/
6. Don’t forget to promote your website for free, in addition to developing effective link, social media and advertising strategies – include it in your letterheads, envelopes, business cards, newsletters, emails, news releases, quotes, orders, invoices, advertisements, promotional materials, submit it for contests, link it to professional directories, etc.
7. Always compare your website with those of your competitors, as well as with the websites you visited and liked. Research regularly how you can implement the features that you liked the most and if those features can help you get more traffic or more conversions.
8. Always be on the lookout for new interesting online sales tools and website features and ask if your content updates team/contractor can help you implement them.
9. Schedule quarterly and annual website reviews to access how well the website meets your goals and how to improve the results during the next 3-6 months.
10. Redesign your website at least once every 2 years to reflect the changes in your organization. Most importantly, work constantly to optimize your website design, architecture and content for Google, Yahoo, Bing and Ask's search engines.
