Here’s a quick checklist that will help you manage your website successfully:
1. Assign one of your staff to be in charge of the website content management;
2. Devote a few minutes of each staff meeting to the website. Don’t hesitate to ask for feedback and suggestions.
3. Review and implement at least bi-weekly website revisions + content updates.
a. Don’t leave the “under construction” and “content coming soon” portions on for too long not to discourage your web visitors from coming back.
b. Delete old pages and directories; keep your contact info updated.
c. Check for broken links or missing content - use this free tool to identify dead links: http://www.dead-links.com.
d. If you use You Tube or other third-party movies/videos on your site, check to make sure they are still available.
e. Check often to make sure that your online contact forms are functioning well.
Here is a quick checklist that might explain why you get very few conversions, despite the high traffic that's coming to your website:
1. Do you make your visitors sit through long flash intros before they can get to your website, instead of offering a simple and clean landing page with a clear call to action?
2. Do you have an auto-playing movie or voice on your homepage with a “stop” button that’s very hard to find?
3. Do you present your visitors with annoyingly long contact forms that ask for a lot of information instead of just asking for their email, phone number, name and company?
4. Do you have multiple content inconsistencies – products and services being named differently on different pages, page titles not corresponding well with their page content, menu structure that is convoluted and confusing?
5. Do you have NO explanation of how your website, store, orders, deliveries and returns are organized?
6. Have you decided that a FAQ section is a waste of time, especially if you don’t have a live assistance option?
7. Are you not offering any type of customer support – online tickets, phone-based support or at least a user forum?
8. Have you provided zero info on how customers can get quickly and easily in touch with you should they need to?
9. Have you provided zero reviews or catalogs or demos that could highlight your product well and give your visitors a good idea of what they are getting?
1. Multiple pages, subdomains, or domain redirects with duplicate content.
2. Lack of a site map to highlight all your web pages.
3. Lack of unique Page Titles
4. Lack of unique Page Meta Descriptions
5. Frames or flash intros, especially on your home page
6. Ultra long URLs of the following sort that have no particular meaning: http://www.casalarga.com/index.cfm?method=storeproducts.showlist&productcategoryid=ac96dd03-c3fa-a96a-abee-1233123f91ba
7. Lack of internal cross-linking (pages linking to other pages on your site)
8. Lack of other, external websites linking to your website
9. Pages that are “under construction”.
10. Keyword stuffing (deliberately cramming your pages with keywords without incorporating them into well-flowing website copy)