Thursday, 26 November 2009 12:58

4 SEO Components that Drive Website Rankings Featured

Written by Milena Mitova
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Google Ranking and Elements - Explanation Google Ranking and Elements - Explanation

A customer once told me, “I don’t really need SEO for my website. If anyone wants to find us, they can type our company name and we will be the first name to pop up on Google search results.”

I replied with the following: “SEO is a marketing strategy, like all your other marketing strategies, whose goal is to bring new leads and new business. If your other marketing channels are bringing so much business that you cannot handle it, by all means, don’t waste your time; don’t invest in website search engine optimization. But if you think that there is no such thing as “enough, no more customers”, then optimizing your website for online search is a must.

The Lowdown on SEO and Website Optimization

At the heart of every SEO strategy is a group of components that are very important for the successful ranking of your website.

These components, to mention a few, include page title, page description, page url address (i.e. www.completewebsitecare.com/4-seo-boosters), image and link titles, etc.

No one knows why Google gives so much weight to these elements when it comes to making your website SEO-friendly, but a closer look at them reveals that in fact this approach makes a lot of sense:

  • The page title is the top element that shows up on the search results page. (View the image above for visualization). It needs to be unique because it sets you apart from the competition and carries the key keywords that you want to be found by.
  • The page description is important too – it is displayed right under the title and it is your 10-second “elevator” speech, the selling proposition that will convince the web user to click on your website instead of that of your competitor.
  • The page URL is important when it comes to ranking factors like ease of navigation and crawling. It also adds to the weight of the keywords included in your title and description.
  • The image and link titles add to the keyword density - another important ranking consideration, and so on.

 

Our SEO boosters cover 4 of the key SEO components, simplifying your optimization efforts, and helping you improve your website rankings in an easy, do-it-yourself way.


When working with ordinary websites, you need to open each page in an HTML editor to view its “source” in order to edit your title, description and keyword components. Then you literally have to work “inside the code”, by looking to locate the , and other relevant elements and paste your information in the right spot. After that you have to save your changes and upload your file to your hosting server.
If you are like the majority of the site owners out there, you will probably feel uneasy about “working inside the code”. And it makes sense – you don’t want to accidentally “mess up” the source.

With our websites, you absolutely don’t need to work with HTML. No need to work “inside the code”. No need to upload files. You enter your relevant SEO information via user-friendly consoles, where you just paste your information and hit the save button. It’s simple, easy and quick. And the result is an SEO-friendly website that on its way to improved Google and Yahoo rankings.

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