5. Place relevant keywords in the meta tags of every single page on your website. They say that Google, Bing and Yahoo no longer follow the cues provided by the keywords, but you can never be quite sure how their algorhythms work. My theory is - better safe than sorry.
6. Give every single internal link on your website a title. Yes, every single internal link. Make sure the title has the relevant keywords that you are competing for.
7. Give every single image on your website a relevant title. Certainly not a title like "image", but a descriptive title that highlights your service, product, compeny strengths, customer, capability, etc.
8. Make sure your website copy has between 5 -10% keyword density. Density as in how many times the keywords you are competing for can be found inside the content of your individual web page. As an example, if your page has 100 words, then the math should be pretty easy, right?
9. Make sure you do not fill your pages with clusters of key words, placed on your page, page description and title without any order or logical consequence. Key word cramming is a well known crime to the search engines and they penalize the guilty parties very, very seriously, no exceptions. Just write relevant text and try to put your relevant key words in your headings, in bullets and very close to your internal links instead. Oh, and you can use keyword synonyms too - that helps improve the quality of your website copy.
10. Make sure the URL address of each of your web pages contains relevant keywords too. That helps with crawling and defining how easy it is to navigate your website.
How to implement the above "recipe for SEO success" in order to see positive results:
- Make sure you have decided which are the keywords you want to be found by. Contextual 2-3 word key-phrases are often better than just a single keyword.
- Make sure you have the time and the patience to actually implement everything as described and you might see positive results in as little as 3 weeks.